Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.
As someone whom has worked in Affiliate Marketing for 18 years, there’s a few things that have been consistent when it comes to building lucrative partnerships with advertisers. Be it with retailers or financial services partners, here are some of the most important factors that advertisers look for in a publisher:
Advertisers want to work with publishers who have content that is relevant to their target audience. This means that publishers who have a specific niche or focus are often more attractive to advertisers than those with a more general audience. Advertisers want to know that their ads are being seen by people who are likely to be interested in their products or services. I’d also recommend that publishers diversifying their content and writing about popular subjects that can tie back to products they are promoting across their pages.
Advertisers are looking for publishers who have high-quality traffic, meaning that the audience is engaged, interested in the content, and likely to take action. Publishers who can demonstrate that they have a loyal and engaged audience are more likely to attract advertisers who are looking to reach that audience.
Advertisers want to work with publishers who are transparent about their traffic sources and audience demographics. This means providing detailed analytics and metrics that demonstrate the quality and value of the traffic. Advertisers want to know exactly who they are reaching and how their ads are performing. Our network prides itself on being transparent and opening the doors for advertisers and publishers to communicate directly.
Brand Safety & Compliance
Advertisers are also concerned about brand safety, meaning that their ads are not placed next to content that could be damaging to their brand. Publishers who can demonstrate that they have a safe and controlled environment for ads are more likely to attract advertisers who are looking for a high-quality placement for their ads. Rakuten Advertising has one of the most thorough compliance processes including automation and triple reviews by our teams.
Finally, advertisers are looking for publishers who are professional and easy to work with. This means communicating clearly and promptly, being responsive to advertiser needs and concerns, and delivering on promises. Publishers who can demonstrate that they are reliable, and professional are more likely to attract long-term advertiser partnerships. At the end of the day, we’re all human and want to provide the best products & services across consumers and partners.
By focusing on these 5 key factors, publishers can attract advertisers who are looking for a high-quality placement for their ads and build long-term partnerships that benefit both parties.
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