This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.
We are proud to share our achievements in the industry. Our teams, clients, and partners work diligently every day to provide the highest level of service, record-breaking outcomes, and innovative solutions. To have been recognized throughout the industry is a great accomplishment for all.
In addition to the recognition for our hardworking teams, we were named the Best Affiliate Marketing Platform by Digiday, no small feat, and we are exceptionally proud. We were awarded Best Affiliate Marketing Platform for being the leading program for advertisers and publishers looking to expand their affiliate marketing strategy.
Rakuten Advertising, our clients, and partners have been recognized by the following industry organizations for the exciting work we accomplished in 2022:
mThink Best Affiliate Network 2022
We are honored to have been voted the Best Affiliate Network for 11 consecutive years by our partners and clients in the industry.
Every year, mThink conducts the most extensive research survey in the performance marketing industry to identify the top affiliate networks. The survey, fielded by over 25,000 advertisers, publishers, and agencies, identifies the top affiliate cost-per-sale (CPS) networks. The results of this survey are augmented with additional research and insights from a panel of industry experts.
US Partnership Awards
Best Performance-Based Partnership – MAC, Afterpay, and Rakuten Advertising Bring Beauty and Value to a Great New Audience
“From start to end, this campaign demonstrated well-thought-out opportunities, set goals, and aggressive but doable target metrics. This partnership impressed me across the board!”
Best Full Funnel Influencer Campaign – ShopStyle Collective, Rakuten Advertising and Saks: Unlocking Influencers to Build a Brand
“A full-funnel approach was evident in the carefully considered metrics determined by multiple key players that would help identify how a full-funnel, holistic influencer marketing campaign contributed to the marketing plan as a whole.”
Best Charity or Social Good Campaign – JanSport and Rakuten Advertising: Carrying the Load for Teen Mental Health
“Love the approach, love the execution! Exciting to see these great results and buy-in for such an important topic!”
Silver in Best Data Innovation – Eileen Fisher, Rakuten Advertising and Trade Desk: Finding & Converting the Next Gen of Brand Loyalists
Global Performance Marketing Awards
Best Innovation – Powerful Testing and Insights Empower 140% KPI Growth for Tory Burch & Rakuten Advertising
“This is one of the most innovative entries I’ve seen. The robust and iterative testing approach across channels really impressed me, as well as the level of detail, planning, and innovative thinking.”
Best Influencer Marketing Campaign – Saks, ShopStyle Collective, and Rakuten Unlock Influencers to Build Awareness and 2X Sales
“Clear, astounding and holistic objectives around influencer marketing with a full funnel approach through Saks, Shopstyle and Rakuten with amazing results. Great use of high-reach and micro-influencers to target different audiences and expand the chances of reaching good results.”
Most Effective Use of Programmatic Ad Buying – Rakuten Advertising and Camp Chef Tapping The Inner Caveperson to Drive Sales and Loyalty
“It’s refreshing to see this level of creativity in a programmatic campaign, and the fact that the highest ever average ROAS for new customer campaigns was achieved is something to be proud of.”
Highly Commended in Best Affiliate & Partnership Strategy (US & Canada) – AllSaints, Neo and Rakuten Advertising: Full-Funnel Strategy Drive Extraordinary Growth
Media Post OMMA Awards
Best Social Campaign Across Platforms – JanSport and Rakuten Advertising: Carrying the Load for Teen Mental Health
AdExchanger Awards
Best Overall Programmatic in a Marketing Campaign – Dallas Morning News, The Trade Desk, and Rakuten blend targeting science and creative innovation to crush new subscriber goal
Want to join an award-winning network? Contact us today to speak with one of our stellar team members!
