Q: Tell us a little about Drop.
A: Drop (SID: 3407129) is the millennial rewards app that provides personalized offers to its over 2.1 million members based on their demographics (age, gender, location) and transaction data.
Drop allows marketers to target relevant millennial consumers based on where they spend and drive sales at a competitive ROAS.
Drop members link any debit or credit card when signing up to start earning points from some of their favorite brands. Members also browse a Netflix-style assortment of categories containing offers to discover and spend with new or existing brands.
Q: Can you share some highlights from your program?
A: Drop has had more than $1B in GMV through the platform and has greater than 200 advertising partners! It was #2 in the App Store in the lifestyle section and has received over 20K 5-star reviews.
Q: What kind of advertisers would make a great partnership with Drop?
A: Drop’s favorite advertisers are those that appeal to a millennial audience: 20 to 36 years old consumers.
Q: What do you feel has driven the success you’re seeing in the network?
A: Our users link their debit or credit cards, allowing Drop algorithms to target them with relevant offers. This relevancy is unparalleled in the marketplace and allows Drop to create the value that the millennial generation expects from a rewards program.
Q: Tell us a fun fact about Drop.
A: Forbes estimates that 50% of online sales this Black Friday will be on mobile, and Drop is the best platform for advertisers to capture these dollars!
Q: Describe Drop in one word.
A: Personalization.
Q: Why did you choose Rakuten Marketing Affiliate?
A: Rakuten Marketing not only allows Drop to automatically track the performance of advertisers’ marketing campaigns but also helps to facilitate the great relationships Drop has with advertisers.
If you are interested in partnering with Drop, please search SID 3407129 in the Advertiser Dashboard.
